Amazon PPC Help: Setting Up Helium10 Keyword Tracker

Amazon PPC Help: Setting Up Helium10 Keyword Tracker

Amazon PPC
November 20, 2024•3 min read

Helium 10 is a game-changing tool for Amazon sellers, especially when it comes to optimizing PPC campaigns and improving keyword performance. Whether you’re seeking done-for-you Amazon PPC services, need Amazon PPC help, or looking for insights as an Amazon seller, Helium 10 has the tools you need. This guide will walk you through using the Helium 10 Keyword Tracker to monitor rankings and the Market Tracker for competitive analysis.

Step 1: Access the Keyword Tracker

Navigate to the Tool Section in Helium 10 and locate the Keyword Tracker. For sellers relying on a done-for-you Amazon PPC service or managing PPC campaigns independently, this tool is invaluable. The Keyword Tracker monitors both organic and sponsored keyword rankings, giving you a clear picture of your product’s performance. Simply click "Add Products" to get started.

Kickstart PPC Amazon PPC Helium10 setup

Step 2: Add Your Product and Marketplace

First, select the marketplace where you’re selling. Whether you’re a seasoned Amazon seller or new to using PPC tools, Helium 10 supports marketplaces worldwide. Enter the ASIN of your product and add any child variations if necessary. If you’re working with an Amazon PPC VA, this feature simplifies monitoring multiple variations to ensure consistent results.

Step 3: Import Keywords

Before tracking, ensure your keyword research is thorough. Use tools like Cerebro and Magnet within Helium 10 to compile a list. If you’re receiving Amazon PPC help from a professional, collaborate to refine this list. Copy and paste your keywords into the tracker, then press "Start Tracking."

Kickstart PPC Helium10 Keyword Tracker guide

Step 4: Monitor Keyword Performance

Helium 10 provides real-time data on critical metrics, including:

  • Organic Rank: Your product's position for specific keywords.

  • Sponsored Rank: Your product's visibility in sponsored ad placements.

  • Search Volume Trends: Insights into seasonal keyword demand.

If you’re an Amazon seller using a done-for-you Amazon PPC service, these insights can help optimize your campaigns further. Focus on high-volume keywords for top rankings and identify less competitive keywords to maximize reach.

Step 5: Analyze Competitors and Suggested Keywords

With the Keyword Tracker, you can monitor competitors’ ASINs to see their rankings and discover new keyword opportunities. For those working with an Amazon PPC VA or agency, this feature identifies long-tail keywords and high-converting search terms. Use this data to enhance your PPC strategies and reduce CPC costs.

Kickstart PPC Set up Helium10 for Amazon PPC

Step 6: Utilize the Market Tracker

The Market Tracker provides additional insights for competitive analysis. Create a new market segment by inputting product names, keywords, and ASINs. This is especially useful for sellers looking for Amazon PPC agency services to better understand their market share and find opportunities for growth. Use the Market Tracker to:

  • Identify your share of the market.

  • Discover new products or keywords to target.

  • Track market volume and seasonal trends for strategic ad spend.

Step 7: Optimize PPC Strategies

With data from Helium 10, refine your PPC campaigns by:

  • Targeting high-volume, relevant keywords.

  • Testing long-tail keywords to reduce CPC.

  • Adjusting bids during peak demand periods for better ROI.

For sellers using Amazon PPC help, these strategies can improve your Advertising Cost of Sale (ACoS) and boost sales.

Final Thoughts

Helium 10 is an indispensable tool for Amazon sellers, especially when used alongside done-for-you Amazon PPC services or with the support of an Amazon PPC VA. By leveraging the Keyword Tracker and Market Tracker, you gain a competitive edge in your market while improving your keyword rankings and sales.

If you’re new to Helium 10, look out for discount codes offering 10-20% off to save on this powerful platform. For sellers struggling with PPC, consider working with an Amazon PPC agency like Kickstart PPC, which offers personalized audits and management services to help you succeed.

Stay proactive, monitor keyword trends, and refine your strategies to ensure long-term success on Amazon.

If you are looking for help with your Amazon PPC book a discovery call and free PPC Audit HERE

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