Fixing Your Declining Sales on Amazon with This Simple & Actionable PPC Strategy

Are your Amazon sales declining? Whether it’s a single product losing momentum or a broader dip in account performance, you can reverse this trend by refining your Amazon PPC help strategy. With focused adjustments to bidding, keyword targeting, and conversion optimization, you can revitalize your sales and set your business back on a growth path.

Optimize Your Bidding and Placements

One common issue behind declining sales is improper bid management. Many Amazon sellers set bids and leave them unchanged for too long, resulting in uncompetitive placements. If your bids are too low, you may miss out on high-converting spots like the top of search, where conversion rates and Advertising Cost of Sales (ACoS) are most favorable. To regain these prime placements, consistently review and optimize your bids. Consider using a top-of-search multiplier—keeping your base bid around $1.20 and adding a 10-20% boost for top-of-search visibility. While top-of-search is crucial, don’t overlook placements on product pages and rest of search. Although they may yield lower conversions, these areas still contribute to overall sales and visibility. Regularly updating bids in line with market trends can ensure your ad placements remain competitive and impactful.

Leverage Seasonal Search Trends

Seasonal fluctuations in keyword search volumes can also impact your sales. For example, products like Scotch tape see a surge in searches during the holiday season, while items like packing tape perform steadily year-round but spike during spring’s moving season. To stay ahead of these changes, monitor keyword search trends using tools like Helium 10 or a keyword tracker. Identify high-performing keywords for specific seasons and adjust your campaigns accordingly. By tailoring your bids and ad spend to align with current search demand, you can maximize sales during peak periods and maintain steady performance in off-seasons. This approach is particularly valuable for Amazon sellers looking to align their efforts with seasonal trends.

Improve Your Conversion Rates

Low conversion rates significantly affect sales and rankings on Amazon. Amazon prioritizes products with higher conversion rates and strong sales velocity, so it’s crucial to address factors impacting your performance. Start by reviewing your product’s star rating—ensure quality control and address issues raised in customer feedback. Pricing is another critical factor; if competitors offer lower prices, you may need to position your product as a premium option and target keywords that highlight quality or exclusivity. Lastly, optimize your product listings by refining titles, bullet points, images, and A+ content. Regular audits and improvements to your listing can help boost conversion rates and reclaim sales momentum. These updates, coupled with Amazon PPC help, can make a significant difference in restoring your sales.

Stay Updated and Adapt

Amazon’s marketplace is dynamic, with frequent changes to tools, features, and best practices. To maintain a competitive edge, regularly update your listings with enhancements like video content and enriched A+ content. Monitor your competitors to identify opportunities for improvement in your campaigns. Weekly data reviews are essential for tracking the impact of your adjustments and making informed decisions.

Get Professional Assistance

If managing your PPC campaigns feels overwhelming or you’re unsure where to begin, consider seeking help from experts like Kickstart PPC. A managed PPC service can analyze your account, identify areas for improvement, and implement strategies to restore your sales. Professional services are particularly beneficial for Amazon sellers who may not have the time or resources to navigate PPC intricacies. By staying proactive, making data-driven changes, and maintaining consistency, you can overcome challenges and see your Amazon sales rebound.

Mastering PPC requires ongoing attention and effort, but the rewards are well worth it. Start optimizing today with Amazon PPC help to put your Amazon business back on track!

If you are looking for help with your Amazon PPC book a discovery call and free PPC Audit HERE