The Top 3 Amazon PPC Campaigns you Urgently Need to be Running

When running Amazon PPC (Pay-Per-Click) campaigns, it's essential to have a targeted and granular approach. Launching a small number of focused campaigns can help maximize your budget and ensure you hit the right keywords effectively. Here are the top three Amazon PPC campaigns you should consider launching immediately.

1. Exact Match Campaigns

Exact match campaigns should be your go-to choice, especially if you have a limited budget. Focusing on exact match allows you to target specific keywords without the distraction of similar but irrelevant terms. This precision is crucial when you need to make every dollar count. For instance, if you have ten key terms you want to rank highly for, concentrating your spend on exact match ensures that your ads only appear for those precise terms, thereby increasing the likelihood of conversions.

2. Phrase Match Campaigns

Phrase match campaigns are beneficial because they capture a wider array of long-tail keywords, which can often lead to higher conversion rates. By running phrase match campaigns, you can tap into variations of your key terms that customers might use when searching. This approach is particularly effective with Sponsored Brand Video ads. Using phrase match for these ads allows you to cast a broader net while still maintaining relevance. Additionally, these campaigns can help your ads appear in top search placements and product page sections, maximizing your visibility.

3. Sponsored Brand Video Campaigns

Sponsored Brand Video campaigns should not be overlooked. These campaigns are effective in grabbing customer attention and can be targeted using phrase match to ensure broader exposure. Sponsored Brand Video ads can appear at the top of search results or in the middle of product pages, providing valuable real estate for your brand. These ads typically convert well when paired with compelling creatives, making them a worthwhile investment.

Strategic Objectives and Placements

When planning your campaigns, it's crucial to focus on specific objectives such as ranking for certain keywords, efficiently allocating spend, and utilizing the most effective placements. For instance, top-of-search placements often yield the best results for exact and phrase match campaigns. Sponsored Brand Video ads can direct traffic to your storefront or product pages, ensuring your brand is prominently displayed across multiple sections of the Amazon platform.

Case Study: Successful Brand Breakdown

To illustrate, let's look at a successful brand's PPC strategy. This brand heavily invests in exact match campaigns, which may initially appear costly due to high ACOS (Advertising Cost of Sales). However, when accounting for organic sales and strategic objectives, the investment proves worthwhile. The conversion rates for top-of-search placements using exact match are significantly higher, making it a sound strategy for maximizing impact.

While this brand is not heavily invested in Sponsored Brands, there's potential for further exploration. Depending on your niche, Sponsored Brands can perform exceptionally well, providing another avenue for growth. Additionally, this brand utilizes auto campaigns and category targeting to maintain a balanced approach, ensuring comprehensive coverage while still focusing on high-impact areas.

Conclusion

Launching these three focused PPC campaigns can help you maximize your budget and achieve better results on Amazon. Whether you're a new brand or looking to rank higher for specific keywords, an exact, phrase, and Sponsored Brand Video campaign should be part of your strategy.

If you're finding it challenging to manage your Amazon PPC or simply don't have the time, consider reaching out for professional help. At Kickstart PPC, we offer account audits and tailored strategies to help you succeed. Visit KickstartPPC.com for more information.

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