New Scale Insights Feature - Have better Control when Automating & Optomising Placements Amazon PPC
Placement automation just got a whole lot better with Scale Insights' latest updates. These improvements, released at the end of April, have been tested over the past month and have shown significant benefits. Let's dive into these updates, focusing on the new capabilities and how they can enhance your campaign management.
New Features for Better Control
The standout feature of this update is the addition of "rest of search" to the placement rule. This new capability allows for greater control over ad placements, targeting areas with optimal conversion rates. Previously, you could only control product pages and top of search placements. With the addition of rest of search, you now have a comprehensive approach to placement targeting.
Understanding Placement Performance
Let's break down how conversion rates differ by placement. Typically, top of search placements have the highest conversion rates, often resulting in better ACOS (Advertising Cost of Sales). However, rest of search placements can also deliver good conversion rates and, in some cases, even better ACOS, depending on market conditions. By targeting placements with the best conversion rates, you can achieve better profitability and more cost-effective sales.
Setting Up the New Rule
Setting up the new placement rule is straightforward. Here’s how to do it:
Add Name and Description: Clearly identify the rule you are setting up for easy reference.
Select Triggers: Choose the criteria that best fit your brand's goals. Ensure you include rest of search as a placement option.
Define Criteria: Use conversion rate, click-through rate (CTR), ACOS, and return on ad spend (ROAS) as your main metrics. Customize these based on your brand's performance and objectives.
Analyze Data: Ensure you have enough data to make informed decisions. Set the analysis period to account for the attribution window and data reporting delays.
Set Priorities: If you have multiple campaigns, establish which ones should be prioritized.
Adjust Bids: Determine the bid modifiers based on your placement performance. Adjust bids as needed to maximize efficiency and control costs.
Link to Products: Finally, link the rule to your specific products to apply the settings.tweaks ensure your ads remain competitive.
Benefits of the Update
Adding rest of search to your placement strategy gives you more flexibility and control over your ad spend. By targeting areas with lower CPC and good conversion rates, you can optimize your campaigns more effectively. This new feature allows you to allocate your budget more strategically, ensuring you're investing in the most profitable placements.
Conclusion
These updates from Scale Insights enhance your ability to manage Amazon PPC campaigns with precision. The new placement rules provide a more detailed approach to targeting, allowing for better optimization and improved performance.
For those looking to leverage these new capabilities, we recommend trying out Scale Insights. If you’re not already using it, we offer a 10% lifetime discount and a 30-day free trial with no credit card required. This trial period is an excellent opportunity to see how these automations can benefit your business.
If you need further assistance, contact us at KickstartPPC.com. We specialize in Amazon PPC and work closely with Scale Insights to ensure our clients get the best results. Schedule an audit with us to see how we can optimize your campaigns.
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