How to Create the Most Insanely Profitable Amazon PPC Campaigns

Running profitable Amazon PPC campaigns can be challenging, especially for new brands. In this blog post, we'll break down the strategies and steps to help you create and manage campaigns that drive sales and maximize your return on investment.

Campaign Setup and Budget Allocation

To illustrate the process, let's look at an example of a recently launched brand. We've been testing various campaigns, some successful and others not. Here's a rundown of what you should test to run the most profitable campaigns:

Focus on Sponsored Products: Start by setting up new campaigns with reasonable budgets based on the cost per click (CPC). Identify which campaigns generate the most sales and allocate higher budgets to those. Sponsored products are a great place to start because they often yield the best results for new brands.

Segment Keywords: Avoid keyword stuffing in your campaigns. Instead, keep them segmented with 10-20 keywords each. This approach helps in identifying which keywords are performing well without diluting the effectiveness of your budget. By segmenting keywords, you can focus on those that drive the most sales and adjust your strategy accordingly.

Analyzing Campaign Performance

Campaign Performance: Compare different campaigns to see which ones drive the most clicks and sales. Focus on campaigns that maintain a good balance of clicks, sales, and ACOS (Advertising Cost of Sales). This analysis will help you understand what works best for your brand and where to allocate your resources.

Top of Search Placement: Campaigns with top of search placements typically convert better. Test the effectiveness of top of search placements versus product pages. Adjust bids and placements based on performance data to maximize conversions. Top of search placements usually result in higher visibility and better click-through rates.

Click-Through Rate (CTR): High CTR is often a result of relevant keywords. Broad keywords may have higher CPC but lower CTR. Test and refine these keywords based on performance. If a broad keyword doesn't perform well, consider removing it or adjusting the bid to ensure you're not overspending on low-converting terms.

Budget Management

Reasonable Budgets: Ensure budgets match the CPC. For higher CPC keywords, allocate sufficient budgets to gather data over time. Segment high CPC keywords into single keyword campaigns for better control. This way, you can monitor performance closely and adjust bids or budgets as needed.

Utilizing Negatives: Regularly add negative exact and phrase match keywords to reduce wasted spend. Automate this process using tools like Scale Insights, which offers a 10% lifetime discount and a 30-day free trial. Negatives help refine your targeting and ensure your ads are shown to the most relevant audience.

Conversion Rate Optimization

Listing Quality: PPC is only as good as the listing you're promoting. Ensure your listing converts well. Address pricing, reviews, and listing quality to improve your chances of success. A well-optimized listing will convert more visitors into buyers, making your PPC spend more effective.

Price and Reviews: Competitive pricing is crucial, especially for new products. Use programs like Amazon Vine to build reviews. Reviews play a significant role in customer trust and conversion rates.

Listing Optimization: Main images should be high quality and clearly show the product. Use lifestyle images, infographics, and professionally done photos. Ensure the title is informative and includes main features without random keywords. A well-optimized listing not only improves conversion rates but also enhances the overall customer experience.

Conclusion

For more information and help with your Amazon PPC, contact us at KickstartPPC.com. We'll audit your account and provide tailored advice. Subscribe to our channel for weekly updates on Amazon PPC and FBA content.

By following these strategies and regularly analyzing your campaign performance, you can run highly profitable Amazon PPC campaigns that drive sales and maximize your return on investment. Best of luck with your campaigns!

If you are looking for help with your Amazon PPC book a discovery call and free PPC Audit HERE